Fashion Targets Breast Cancer is the iconic annual campaign that raises vital funds for breast cancer research and care through fashion. Past campaigns featured Kate Moss and Kylie. So after years of celebrity faces, we decided to feature real women, with the simple call-to-action: Wear Something Important. And bring them to the world on social. Through our interviews we learned that fashion plays a really important role in helping women maintain their sense of identity and confidence. Instagram, TikTok, YouTube and Facebook. An incredible reception and fantastic engagement. We did the same again in 2022, but this time with Breast Cancer influencers and advocates.